I helped lead the pitch to win the Miller Lite brand and led the launch of the campaign.
THE CLASSIC LOOK
The brand was returning to their classic can. So we refreshed their look and feel with a modern twist on their classic look.
THE CLASSIC LIQUID
Miller Lite wanted to “respect the liquid.”
So we reimagined the beer pour, through the lens of something that treats liquid with real reverence: the ocean.
We built a wave pool of beer and giant, oversized pint glasses to capture the power and beauty of liquid in a completely new way.
Respect, indeed.
THE CLASSIC BODEGA
With Miller Lite re-embracing it’s authenticity, we felt the campaign should do the same. We created a bodega owner that championed authenticity wherever he saw it. As long as you are you, it’s Miller Time.