I’ve been around.
KOHLER - EXISTENTIAL DILEMMA
Kohler prides itself on it’s provocative design. We had some fun with it’s round toilet.
AWARD - (AICP - COPYWRITING)
BECOMEANEX.ORG - RELEARN
Becomeanex.org was a site I helped build that focused on making people aware of the behaviors that were a part of their smoking addiction and how they could more easily quit smoking if they were to begin to do those behaviors without smoking. Breaking this bond between the activity and the cigarette made breaking the addiction to the cigarette that much easier. We created work that introduced this idea to people - through humor.
AM/PM - CRAVINGS
AM/PM is a convenience store that caters to your indulgences. They had the largest soda machine in the C-Store game. They sell massively portioned food. Their tagline was “Too Much Good Stuff”… and then meant it. So, we positioned the store as the destination for those on a quest to quench their cravings.
We also created absurdist Wayne Thiebaud-inspired print with thoughtful rationalizations for indulging.
What I like about this work, is that it still holds up 20 years later.
MARSHALLS - BJORN
This was part of a campaign designed to tell the stories of how Marshalls got access to all that great, high-end merchandise it gets to sell to customers.
Europeans…. amirite?